Glossary
- RPM
- Revenue per thousand pageviews. RPM is a publisher metric used to estimate earnings from traffic.
- CPM
- Cost per thousand impressions. CPM is used by advertisers and brands to value ad campaigns.
- CTR
- Click-through rate. CTR measures the percentage of impressions that result in clicks.
- CPC
- Cost per click. CPC is the average cost or revenue earned for each click.
- Traffic value
- An estimate of what traffic is worth, either from paid search cost or revenue outcomes.
- Affiliate income
- Revenue earned from affiliate marketing based on clicks, conversions, and commission rates.
- Sponsorship income
- Payments from brands or partners for content, placements, or promotional campaigns.
- Organic traffic value
- Estimated value of organic search traffic based on CPC and keyword intent.
Use These Tools
Once you understand the terms, apply them with calculators like the RPM calculator, CPM calculator, traffic value calculator, and affiliate income calculator.