How do I estimate website revenue?
Start with traffic, then apply the relevant monetization model. For display ads, use RPM. For click-based ads, use CTR and CPC. For affiliates, use clicks, conversion rate, and commission value.
What is a good website RPM?
A good RPM depends on niche, country, audience intent, ad layout, seasonality, and traffic source. Finance and software topics often earn more than broad entertainment traffic, but real results vary.
Is website revenue the same as website worth?
No. Revenue is the income a site earns during a period. Website worth is the estimated sale value of the asset, often based on monthly profit, growth, risk, and buyer demand.
Which calculator should I use first?
Use the website traffic and income calculator first for a broad estimate. Then use the AdSense, RPM, CPM, and traffic value calculators for specific scenarios.