Start With Traffic
Traffic is the base of almost every website income estimate. Use monthly sessions or pageviews when you have analytics access. If you are researching a competitor or a site you do not own, start with the website traffic and income calculator for a broad estimate.
Choose the Revenue Model
| Model | Formula | Best calculator |
|---|---|---|
| Display ads | Pageviews x RPM / 1,000 | AdSense revenue calculator |
| Publisher RPM | Revenue / pageviews x 1,000 | RPM calculator |
| Paid media equivalent | Visits x average CPC | Traffic value calculator |
| Campaign pricing | Cost / impressions x 1,000 | CPM calculator |
Do Not Mix Website Worth With Monthly Revenue
Monthly revenue estimates forecast current earning power. Website worth estimates what a buyer might pay for the asset. For valuation, use the domain value estimator after you understand traffic and revenue.